Tue 23rd May 2017
Super-premium blended whisky Johnnie Walker now has a Platinum Label in the shape of its relaunched 18 year old blended whisky – it also has a new look. As you might expect from a ‘Platinum’ whisky it is priced at the […]
Tue 10th May 2016
Whisky can be a very intimidating drink. So how can whisky brands make whisky seem less intimidating and get younger drinkers into the category? Blair Bowman investigates. I have been on a personal crusade to recruit younger consumers to whisky since […]
Mon 9th May 2016
Diageo could be about to launch a new whisky under the Haig Club brand, the brand which David Beckham has Championed, which is aimed at a younger audience, new to whisky and who are looking to drink the spirit with a […]
Mon 25th January 2016
As part of its global responsible drinking programme, Join the Pact, Johnnie Walker, launched the latest promotion aimed at reducing drink driving.