Article Tag: DIAGEO

New look and name – Johnnie Walker Platinum

New look and name – Johnnie Walker Platinum

Tue 23rd May 2017

Super-premium blended whisky Johnnie Walker now has a Platinum Label in the shape of its relaunched 18 year old blended whisky – it also has a new look. As you might expect from a ‘Platinum’ whisky it is priced at the […]



Whisky and Coconut Water?

Whisky and Coconut Water?

Tue 10th May 2016

Whisky can be a very intimidating drink. So how can whisky brands make whisky seem less intimidating and get younger drinkers into the category? Blair Bowman investigates. I have been on a personal crusade to recruit younger consumers to whisky since […]



‘more affordable’ Haig Club

‘more affordable’ Haig Club

Mon 9th May 2016

Diageo could be about to launch a new whisky under the Haig Club brand, the brand which David Beckham has Championed, which is aimed at a younger audience, new to whisky and who are looking to drink the spirit with a […]



Johnnie Walker urges ‘Join the Pact’

Johnnie Walker urges ‘Join the Pact’

Mon 25th January 2016

As part of its global responsible drinking programme, Join the Pact, Johnnie Walker, launched the latest promotion aimed at reducing drink driving.