Article Tag: David Beckham

Whisky and Coconut Water?

Whisky and Coconut Water?

Tue 10th May 2016

Whisky can be a very intimidating drink. So how can whisky brands make whisky seem less intimidating and get younger drinkers into the category? Blair Bowman investigates. I have been on a personal crusade to recruit younger consumers to whisky since […]



‘more affordable’ Haig Club

‘more affordable’ Haig Club

Mon 9th May 2016

Diageo could be about to launch a new whisky under the Haig Club brand, the brand which David Beckham has Championed, which is aimed at a younger audience, new to whisky and who are looking to drink the spirit with a […]



Haig Whisky cocktails prove a hit with the Beckhams

Haig Whisky cocktails prove a hit with the Beckhams

Fri 20th November 2015

Victoria Beckham celebrated the first anniversary of her Dover Street store and closing of London Fashion Week recently by entertaining guests at a private event at her flagship store. The event was sponsored by Haig Club, the whisky brand backed by […]