DRINK iQ is a new e-learning tool, launched by drinks giant Diageo, to provide consumers with the information they need to make positive decisions about drinking responsibly and tackle myths about drinking alcohol. The tool is available from today on DRINKiQ.com in the UK, US and Australia, with localised versions rolling out to 20 other countries in the coming months.
The new, mobile-friendly, online tool is the first of its kind within the alcohol industry, using interactive learning and tests to give people information about:
l What is in your drink – including alcohol content across different types of alcohol
l What alcohol is, how it is processed and the different ways it can affect your body
l How to keep track of your alcohol intake – including tips for hosting at home, or out socialising
l How to pour a standard measure of beer, wine and spirits via an interactive exercise
l The truth about common myths around alcohol
Amanda Ursell, Nutritionist and Health Writer, said, “For those of us who choose to drink alcohol, the new DRINKiQ resource helps us understand the units and calories in all types of alcoholic drinks and shows how each drink compares with others. It is perfect for anyone who wants to better understand what they are drinking – and who seeks advice on drinking moderately and responsibly so they can make smarter choices about what to drink and when.”
To access DRINKiQ e-learning, please visit https://www.drinkiq.com/en-gb/drinkiq-course/whats-your-drink-iq/.