Fiona Hyslop, the Cabinet Secretary for Culture, Tourism and External Affairs, launched the new Sense of Scotland tour at Edinburgh’s Scotch Whisky Experience in May. The revamped tour, which is a specially commissioned film, takes visitors on a stunning 180° panorama bird’s eye tour of Scotland’s five whisky-making regions. Filmed throughout 2016, it also demonstrates how the landscape and geography of the country contributes towards the final flavour of different Scotch whiskies.
Visitors are then introduced to the art of blending in a recreated 19th century Blender’s Sample Room. In the beautifully styled surroundings, guests are taken back to 1870 and the birth of blending in Edinburgh, delving into both the history and alchemy of Scotland’s most famous export using the latest in audio and visual technology, including unique “holo-drams” that bring the art of blending to life.
Tourism Secretary Fiona Hyslop said at the launch, “We know visitors want to try authentic, local flavours and specialities and that is why attractions like The Scotch Whisky Experience are a huge draw for tourists and local people.”
The popular elements of the tour remain, including the fascinating barrel ride through the whisky distilling process, and the jewel in the attraction’s crown – the World’s Largest Collection of Scotch Whisky.
Susan Morrison, director and general manager at The Scotch Whisky Experience, said, “Our latest changes to the tour use different sights and sounds to bring Scotch whisky to life, whilst also giving our visitors a sense of Scotland, the stunning locations in which different whiskies are made, and how this helps to make the drink so special.”
The attraction has also increased the number of languages available to 18, with the additional of Brazilian Portuguese, Cantonese and Korean. From summer 2017, the tour will also be delivered in British Sign Language and American Sign Language through screens on the attraction’s new multi-functional audio guides.