Smokehead Single Malt Whisky hosted an immersive evening of mind-blowing cocktails and big, bold smoky dishes last month at SWG3 in Glasgow to launch its new look and a new expression – Smokehead High Voltage.
Commenting on the new expression and bold new look, Iain Weir, Brand Director for Smokehead said, “Smokehead has always challenged the traditional whisky world with its unconventional look and attitude, appealing to the younger and adventurous whisky drinker. We’ve turned up the volume right across the brand. It’s not for everyone, but that’s ok.”
“And if Smokehead is an assault on your senses, then High Voltage is an all-out attack. Louder, bolder and more intense than getting put in a headlock from an angry roadie.”
The iconic skull logo now plays a much more dominant role on the label and striking gift tin.
One thing that hasn’t changed though is its bold and award-winning taste which still takes you on a fiery rollercoaster of peat, smoke and spice with a little delicate sweetness thrown in.
Smokehead is a premium whisky, as independent, strong and single-minded as the people who drink it. It is owned by Ian Macleod and costs £38.99 for Smokehead and High Voltage comes in at around £54.99.
‘Smokehead’ and ‘Smokehead High Voltage’ are both available through specialists and multiples worldwide.
Smokehead RRP £38.99 and High Voltage RRP £54.99.