New Macallan Distillery has the Wow Factor

5th of June, 2018 | Posted in Brand News | Email Article | Print Article

There is now a distillery with a real Wow factor and that’s the new Macallan Distillery at Easter Elchies estate in Speyside. It’s unlike any distillery and visitor centre you will have seen before.

The striking piece of contemporary architecture is cut into the slope of the land, taking its cues from ancient Scottish hills which maximises say the company, “the aesthetic beauty of the building whilst minimising the visual impact on the Speyside landscape”.

Not only that but the undulating timber roof structure is one of the most complicated timber roof structures in the world, comprising 380,000 individual components.

The owners of The Macallan, Edrington, have invested £140m in the distillery and visitor experience and is also investing a further £350m this includes the launch of its new bottle, a new advertising campaign and more.

Ian Curle, Chief Executive, Edrington, said: “This is an exciting occasion for Edrington and The Macallan. The unsurpassed quality of The Macallan is in high demand and we face the future confidently with this new distillery. It’s an authentic, abiding, ambitious investment that will match consumer expectations for generations to come.” he continued, “We expect this new Macallan enterprise to deliver significant benefits for the tourism industry, Scotch whisky exports, and the economy.”

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