Music-inspired 808 has ‘youth appeal’

10th of May, 2016 | Posted in Brand News | Email Article | Print Article

A new whisky brand aimed at young, open-minded men and women, 8O8 Whisky, has been launched by a group of music and lifestyle figures. Music producer and DJ TommyD, businessman Paul Pullinger, Warner Music UK CEO Max Lousada, whisky expert Jonathan Driver and ex-Red Bull chief Harry Drnec have launched the brand – named after the famous Roland TR-808 Drum Machine – UK-wide after a soft launch in London nightclubs.
Blended at North British distillery, Edinburgh’s last working distillery and one of the largest and oldest grain whisky producers in Scotland, 8O8 works both as a smooth and delicious neat serve while is also perfect for cocktails and club serves.
Jonathan Driver said, “8O8 whisky is unlike anything else in the market. We weren’t just making a sensational whisky,  we were  creating an entirely new conversation with a new generation of whisky drinkers.”

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