Whyte & Mackay is backing the The British & Irish Lions 2017 Tour to New Zealand. It’s the Glasgow-based brands, biggest ever international sport partnership.
The British & Irish Lions boast a heritage stretching back to 1888 while Whyte & Mackay is renowned for its lion logo, which has been in use for over 170 years. You may have seen the recent advertising campaign for the brand – ‘Surprisingly Smooth’ which features dapper lions.
The British & Irish Lions are the best of the best rugby players, selected from Scotland, England, Ireland and Wales – an ethos that parallels, say the company, Whyte & Mackay’s blending process.
One of the first promotions to compliment the sponsorship is now running in supermarkets which sees customers who purchase a bottle of Whyte & Mackay in with the chance to win tickets to experience the Tour in New Zealand, plus one of 25 official Lions replica jerseys.