New look and name – Johnnie Walker Platinum

23rd of May, 2017 | Posted in Brand News | Email Article | Print Article

Super-premium blended whisky Johnnie Walker now has a Platinum Label in the shape of its relaunched 18 year old blended whisky – it also has a new look. As you might expect from a ‘Platinum’ whisky it is priced at the premium end of the market at £84 for a bottle. However if you bear in mind this super-premium whisky is made up of a blend of up to 18 different whiskies, each chosen for their depth of flavour and character, you can understand its price tag.

Nick Temperley, Head of Diageo Reserve GB, said, “Johnnie Walker Aged 18 Years is crafted using our unrivalled reserves of mature whiskies. The myriad of flavour is unlike any other, giving this Scotch an unparalleled quality. We know there’s a real consumer demand for 18-year-old whiskies, and hope to see the new name and packaging resonate well with our customers.”

The launch of Johnnie Walker Aged 18 Years is supported by a short film which follows Master Blender Jim Beveridge in his pursuit of the ultimate 18-year-old blended Scotch whisky

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